Meet Our Founder
Kevin T. Carter
Kevin T. Carter is the Founder & Chief Investment Officer of EMQQ Global, including EMQQ, FMQQ, and INQQ. While he considers himself an active “value” investor first and foremost, he has collaborated with Princeton economist and indexing legend, Dr. Burton Malkiel, for more than 20 years. Their work together began in 1999 with the development of eInvesting, a pioneer firm in fractional share brokerage that was acquired by ETRADE in 2000. In 2002 they founded Active Index Advisors, a pioneer in so-called “direct indexing” that was acquired by Natixis Asset Management in 2005. In 2006, their efforts turned to China and Emerging Markets with Dr. Malkiel’s publishing of “Investment Strategies to Exploit Economic Growth in China” and the subsequent book From Wall Street to the Great Wall. Working with Guggenheim Partners, they launched several China focused ETFs on the NYSE.
Kevin launched EMQQ in 2014 after noticing how the smartphone was changing his personal consumption habits. He now lives in Lafayette, California with his wife and three children.
Meet Our Founder

Kevin T. Carter
Kevin T. Carter is the Founder & Chief Investment Officer of FMQQ. While he considers himself an active “value” investor first and foremost, he has collaborated with Princeton economist and indexing legend, Dr. Burton Malkiel, for more than 20 years. Their work together began in 1999 with the development of eInvesting, a pioneer firm in fractional share brokerage that was acquired by ETRADE in 2000. In 2002 they founded Active Index Advisors, a pioneer in so-called “direct indexing” that was acquired by Natixis Asset Management in 2005. In 2006, their efforts turned to China and Emerging Markets with Dr. Malkiel’s publishing of “Investment Strategies to Exploit Economic Growth in China” and the subsequent book From Wall Street to the Great Wall. Working with Guggenheim Partners, they launched several China focused ETFs on the NYSE.
Kevin launched FMQQ in 2014 after noticing how the smartphone was changing his personal consumption habits. He now lives in Lafayette, California with his wife and three children.
FMQQ Index Committee

Dr. Malkiel serves as an Advisor to the EMQQ Index Committee. Dr. Malkiel is the Chief Investment Officer of WealthFront and a long time Professor of Economics at Princeton University. He is widely considered one of the pioneers of index investing and ETFs. He has served as a member of the Board of Directors of Vanguard, Dean of the Yale School of Management and as Chairman of the Princeton University Economics Department. Dr. Malkiel is also well known for his seminal work A Random Walk Down Wall Street. Dr. Malkiel holds B.A. and MBA degrees from Harvard and a Ph.D. from Princeton University.
Mr. Carter is the Founder of EMQQ the Emerging Markets Internet & Ecommerce ETF (NYSE: EMQQ) and Chairman of the EMQQ Index Committee. Prior to EMQQ Mr. Carter was the Founder & CEO of AlphaShares, an investment firm offering five Emerging Markets ETFs in partnership with Guggenheim Investments. Previously Mr. Carter was the Founder & CEO of Active Index Advisors acquired by Natixis in 2005 and the Founder & CEO of eInvesting acquired by ETRADE in 2000. Mr. Carter received a degree in Economics from the University of Arizona and began his career in 1992 with Robertson Stephens & Company.
Mr. Parker serves as the Director of EMQQ and President of Big Tree Capital LLC. Prior to EMQQ, Mr. Parker worked at Progress Investment Management Co., the San Francisco based firm focused on minority and women-owned emerging managers. He previously worked at AlphaShares, an investment firm offering Emerging Markets and China focused ETF’s in partnership with Guggenheim Investments. Mr. Parker holds a B.A. in Economics and B.A. in Philosophy from the University of California, Santa Barbara.
Mr. Bailey serves as Director of Research at EMQQ. Prior to his current role, Akeem worked at Rondure Global Advisors, where he helped oversee research and due diligence on emerging market equities. Preceding that he worked for Arisaig Partners, a Singapore-based hedge fund focused exclusively on consumer and internet companies in emerging markets. Akeem began his career living and working in India as a strategy consultant for one of the country’s largest industrial companies: the Mahindra Group. Akeem holds a B.A. in International Relations from the University of Pennsylvania.
FMQQ Executive Team

Pragya is a Research Analyst at EMQQ Global, with over 5 years of experience in the financial industry. She previously worked as an Assistant Manager at the Reserve Bank of India, India’s Central Monetary and Regulatory Authority, where she helped monitor the financial health of some of the leading Indian private banks. She began her career as a Relationship Manager at an Industrial Development Bank of India where she expertly managed client portfolios. Pragya holds a Bachelor’s degree from the University of Delhi and is currently pursuing a Master’s in Financial Analysis from The University of San Francisco.
Erica Allaby is the Chief Marketing Officer at EMQQ Global. Over the the last decade, Erica developed the art of investor-centric storytelling with a focus on disruptive technology and the companies on the forefront of innovation while overseeing ROBO Global’s content & product marketing until its successful acquisition by VettaFi in 2023. Erica graduated from High Point University as a Presidential Scholar with a B.A. in Communications.
Mr. Parker serves as the Director of EMQQ and President of Big Tree Capital LLC. Prior to EMQQ, Mr. Parker worked at Progress Investment Management Co., the San Francisco based firm focused on minority and women-owned emerging managers. He previously worked at AlphaShares, an investment firm offering Emerging Markets and China focused ETF’s in partnership with Guggenheim Investments. Mr. Parker holds a B.A. in Economics and B.A. in Philosophy from the University of California, Santa Barbara.
Ms. Benson serves as Director of Business Development at EMQQ. Prior to joining EMQQ Kira led business development at MARS SalesFocus Solutions, a provider of distribution intelligence for the asset management industry and Captec Systems. Kira spent 7 years in London working in investor relations and relationship management at both BlueBay Asset Management and BlackRock. Preceding her move to London Kira worked in securities lending at BlackRock’s San Francisco office. Kira began her career at Morgan Stanley’s Graystone Consulting after graduating from the University of California, Santa Barbara.
Careers with FMQQ
Ready to make FMQQ your next career move? we’d love to hear why!
Please send your resume and cover letter highlighting how you see
yourself contributing to FMQQ to kparker@emqqglobal.com.
We will respond as there is availability.
Recent News
FMQQ Investment Strategy
FMQQ is designed to provide investors with exposure to the Internet and Ecommerce sectors of the developing world. Many investors believe that the growth of consumption in Emerging Markets represents a significant growth opportunity as more than one billion people are expected to enter the consumer class in the coming decades1. Increasingly, these consumers are using smartphones and broadband mobile connections to access the Internet. FMQQ holds over 80 companies operating in Emerging and Frontier Markets beyond China, such as India, Brazil, Russia (temporarily marked to a penny per share, $0.01), South Korea, Taiwan, South Africa, Mexico, Argentina, Malaysia, Thailand, Indonesia, Vietnam, Philippines, Turkey, Czech Republic, Poland, Singapore, Netherlands, Cyprus, Kazakhstan, and the United Arab Emirates.
